How Many Do You Know about Spotify Logo

Part 1. Overview for Spotify

A music brand, having a heap of more than 30 million songs and possessing a giant figure of 60 million users became a sensation and a topic of discussion among its fans, as soon as they noticed the change in the logo.

Spotify is not only a music streaming app like iTunes or any other, but also facilitates DRM and relates with leading media companies like Sony, Warner Music Group, Universal etc. Features like sharing of playlist and Radio, association of celebrities like Taylor and Wallach, and ease in reach of users through native apps and clients, which always kept Spotify on top of the stack. This resulted in a rapid increase in number of fans and eventually criticism when logo was changed.

how many do you know about spotify logo-Overview for Spotify

Part 2. Logo : History and the Transition

In the year 2013, Spotify changed its logo for several reasons like poor impact, less attractive, advertisement etc. The old logo comprised of a pitch green coloured circle (with RGB values 180,211,75), with black coloured curved lines (representing sound waves) over it. By the side, company name "Spotify" written in Proxima Nova font. This logo was not that attractive and did not appealed when placed over an image borrowed from some other source. Company believed that it is a musical brand and not any technical organization which do not embed their logo with any image. Thus it needed a logo which can create a better look and feel, when placed on an image of celebrity like Eminem or any other.

how many do you know about spotify logo-History and the Transition

Part3. The New Identity, with Colorizer

Thus a new logo was introduced in the market, which was almost an inversion of previous one, except that the green colour was replaced with lighter shade of it.

However this newly introduced logo failed in producing the desired result and then an innovation took place. Collins, the new logo maker thought of duotone posters. The duotone images were very common in 1960s, and though being cheap, viewed good. Collin had an urge to use this concept in the improvisation of Spotify logo. As a designer, Collin thought of various color schemes for logo which could match with the background image and finally concluded that no colour should be fixed for logo, instead the colours should be changed according to the image. This thought, in turns gave birth to a software named "The Colorizer". The Colorizer is programmed for automation of colour scheme choosing process.

how many do you know about spotify logo-The New Identity, with Colorizer

how many do you know about spotify logo-The New Identity, with Colorizer

Part4. Criticism

This approach of changing the logo for every image created nice posters for advertisements and publicity but the move of changing the core logo (inversion) was not appreciated and was criticised on a large scale.

Many of Spotify users called it a ‘self-indulgent’ act,as they do not found the arguments reasonable given by the company against changing the logo. Many others argued that company should focus on improving the core functionality, rather than spending on useless stuffs like logo. Changing of logo is one of the ways to attract the users and grab their attention back on the product. Many companies uses this trick often, but what went wrong with Spotify was the short period of time in which they tried this. Users too pointed out the flaws of app during the same period. It can be said that nothing went right for Spotify.

how many do you know about spotify logo

Part 5. Can We Use Spotify Logo?

In order to make the product more successful, Spotify allowed third party clients and services. Following the guidelines, third parties are free to make the improvised applications, using the features of Spotify, but far better than its native app. For instance, an application displaying the lyrics of the song while it is played can be considered. Spotify made it clear that this allowance of developing apps should not be treated as freedom to use the logo of the company. Both in the design guidelines and in the licence agreement, company makes it stand clear regarding the use of its intellectual properties.

how many do you know about spotify logo-Can We Use Spotify Logo

how many do you know about spotify logo-Can We Use Spotify Logo

Logos, trademarks, service marks, domain names etc falls under the category of intellectual property of any individual or organization. They are equivalently worthy as any tangible asset. Thus there exist certain ways for preventing the theft of these intellectual properties. Either the writer/author/designer can get the patent of his work, or for he can preserve the copyrights. One of the cheapest way to secure the intellectual property is to post an envelop containing your work on your own address. The seal by the postal services proves the authenticity of date. Through any of the above way, assets like logo, trademark etc can be secured.

how many do you know about spotify logo-lincence and agreement

how many do you know about spotify logo-naming your application

Part 6. Download Spotify Music Free with KeepVid Music

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Spotify

1. Spotify Tools+
  1. 1.1 Convert Spotify to MP3
  2. 1.2 Best Spotify Downloader
  3. 1.3 Download Music from Spotify
  4. 1.4 Download Alternatives
  5. 1.5 Spotify for iPod
  6. 1.6 Spotify Recorders
  7. 1.7 More Music Downloader
  8. 1.8 Spotify Widgets
  9. 1.9 Spotify Rippers
  10. 1.10 Play on Spotify
  11. 1.11 Spotify Player
  12. 1.12 Alternative for Spotify
  13. 1.13 Burn Spotify to CD
  14. 1.14 Spotify Music to iTunes
  15. 1.15 Spotify Downloader Online
  16. 1.16 Sync Spotify Music
2. Spotify Account+
  1. 2.1 Guide for Beginners
  2. 2.2 Spotify Countries
  3. 2.3 Username & Password
  4. 2.4 Login Issues
  5. 2.5 Sign In Spotify
  6. 2.6 Spotify Premium Android
  7. 2.7 Premium Code
  8. 2.8 Without Spotify ADs
  9. 2.9 Spotify Gift Card
  10. 2.10 Spotify Subscription
  11. 2.11 Spotify Update
  12. 2.12 Spotify Upgrade
  13. 2.13 Spotify Unlimited
  14. 2.14 About Spotify Premium
  15. 2.15 With Spotify Premium
  16. 2.16 Spotify Crack
  17. 2.17 Delete Spotify Account
  18. 2.18 Cancel Spotify Account
3. Discount & Free+
  1. 3.1 Spotify Cost
  2. 3.2 Spotify 30 Days Trial
  3. 3.3 Spotify Premium Free
  4. 3.4 Spotify 3 Months Free
  5. 3.5 Tria Premium Free
  6. 3.6 Spotify Discount
  7. 3.7 Spotify Family
  8. 3.8 Student Discount
  9. 3.9 Spotify for Students
  10. 3.10 Spotify Coupon
4. Spotify playlists+
  1. 4.1 Create Playlist
  2. 4.2 Export Spotify Playlist
  3. 4.3 Collaborative Playlist
  4. 4.4 Best Spotify Playlists
  5. 4.5 Download Spotify Playlist
  6. 4.6 Spotify Top Songs
  7. 4.7 Share Playlists
  8. 4.8 Save Playlist Music
  9. 4.9 Spotify Year in Music
  10. 4.10 Spotify Playlist
  11. 4.11 Transfer Playlists
5. Spotify For Devices+
  1. 5.1 Spotify Desktop Online
  2. 5.2 Spotify for Windows
  3. 5.3 Spotify PC
  4. 5.4 Spotify for Mac
  5. 5.5 Spotify Linux
  6. 5.6 Spotify Portable
  7. 5.7 Spotify on Windows Phone
  8. 5.8 Spotify Apps
  9. 5.9 Spotify Android
  10. 5.10 Spotify APK Download
  11. 5.11 Spotify for iPhone
  12. 5.12 Spotify Mobile
  13. 5.13 Spotify Client
6. Tips For Spotify+
  1. 6.1 Spotify for Blackberry
  2. 6.2 Spotify History
  3. 6.3 Spotify High Quality
  4. 6.4 Spotify Proxy
  5. 6.5 Open Spotify
  6. 6.6 Install Spotify
  7. 6.7 Follow Spotify
  8. 6.8 Friends on Spotify
  9. 6.9 Spotify Restriction
  10. 6.10 Spotify Radio
  11. 6.11 Spotify Remote Control
  12. 6.12 Search Spotify
  13. 6.13 Upload Music
  14. 6.14 Issues Spotify
  15. 6.15 Deezer vs Spotify
  16. 6.16 Free Your Spotify
7. Others+
  1. 7.1 Apple Music Vs Spotify
  2. 7.2 Apple Spotify Google
  3. 7.3 Spotify Logo
  4. 7.4 Spotify Deals
  5. 7.5 Spotify API
  6. 7.6 How Spotify Works
  7. 7.7 Spotify Beta
  8. 7.8 Spotify Alternatives
  9. 7.9 Spotify Music to Google

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